Thursday, 4 April 2013

The Other Art Fair 4

The Other Art Fair The Other Art Fair is back and it's bigger and more beautiful than ever! The Other Art Fair, London’s leading artist-led fair, is delighted to announce the details for their fourth edition in spring 2013. The fair will take place between 25 - 28 April 2013 at Ambika P3 in Marylebone and will be partnered with leading creative companies including CultureLabel, FAD, Jotta, Aesthetica and Sipsmith to name a few. The fair is unique in its approach of using a selection committee of industry experts to handpick 100 of the most exciting unrepresented artists from across the globe. Participating artists are given the opportunity to curate individual stands from which to sell their work directly to the public providing an open platform for communication between artists, buyers and art-lovers. By encouraging this direct interaction, The Other Art Fair hopes to forge lasting relationships between artists and experienced collectors and first-time buyers alike. The fair has quickly gained a reputation as one of the best locations for collectors to find undiscovered talent who are yet to gain gallery representation. The autumn 2012 fair saw a significant increase in sales as well as numerous artists being commissioned to create new works by commercial and private benefactors. In keeping with these successes The Guardian stated it was the place to “…bag a bargain” and Stylist Magazine commented it was a “…chance to pick up the work of a future Young British Artist”. The Other Art Fair selection committee for spring 2013 includes Turner Prize nominee Yinka Shonibare MBE, art critic and prize-winning journalist Laura McLean-Ferris, and international curator and dealer Mila Askarova. Indeed, since the fair’s inception in 2011 The Other Art Fair has developed from a platform for London-based artists to attracting artists worldwide with applicants from France, Italy, Japan, Brazil, Puerto Rico and beyond. This international focus is expected to grow in 2013 with artists from the Middle East and Africa giving an added dimension to the already buzzing scene found at The Other Art Fair. The inclusive atmosphere which the fair provides is further enhanced by a series of informative and fun activities and entertainment. Seasoned fair-goers and art novices alike can enjoy also live music, film screenings and a cocktail bar. Ryan Stanier comments “As this is our fourth edition of the fair, the caliber of artists is now particularly high. We are matching this standard by launching a whole new look as well as some great new features. There will be something for everyone – from ‘Kids Create’ to live bands playing in the bar. This year promises to be very exciting for both exhibitors and visitors.” Mo Coppoletta tattoos live at TOAF Exclusively for The Other Art Fair, world renowned tattoo artist, Mo Coppoletta has created four brand new designs that will be available to select visitors who would like an elite Mo Coppoletta tattoo designed and inked live at the fair by the man himself. Each of the four new designs can also be bought as limited edition prints at the fair. At the inaugural launch in November 2011, the fair showcased the work of 80 of the UK’s best unrepresented artists. Hosted at the Bargehouse on the South Bank, it was a great success, attracting 4,300 visitors over three days. In May 2012 The Other Art Fair moved to Ambika P3 in Marylebone. After an overwhelming response of over 400 applications from artists, the selection committee chose the best 90 to show their work, to an audience that reached just over 7,000. In November 2012, 100 of the best emerging and unrepresented artists gathered at the Ambika P3 for the third instalment of the fair. Sales totalled at £128,000 seeing a 7% increase from its previous instalment in May. Visitor Information Venue Address: Ambika P3, University of Westminster, 35 Marylebone Road, London, NW1 5LS Tube: Baker Street Private View: Thursday 25th April 2013, 5pm - 9pm Opening Hours: Friday 26th April 2013, 11am - 7pm Saturday 27th April 2013, 11am - 7pm Sunday 28th April 2013, 11am - 6pm Entry: Tickets from £6 in advance For more information please contact Paget PR: e: t: 020 7323 6963

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