Thursday, 4 April 2013
The Other Art Fair 4
The Other Art Fair
The Other Art Fair is back and it's bigger and more beautiful than ever!
The Other Art Fair, London’s leading artist-led fair, is delighted to announce the details for their fourth
edition in spring 2013. The fair will take place between 25 - 28 April 2013 at Ambika P3 in Marylebone and
will be partnered with leading creative companies including CultureLabel, FAD, Jotta, Aesthetica and
Sipsmith to name a few.
The fair is unique in its approach of using a selection committee of industry experts to handpick 100 of the
most exciting unrepresented artists from across the globe. Participating artists are given the opportunity to
curate individual stands from which to sell their work directly to the public providing an open platform for
communication between artists, buyers and art-lovers. By encouraging this direct interaction, The Other Art
Fair hopes to forge lasting relationships between artists and experienced collectors and first-time buyers alike.
The fair has quickly gained a reputation as one of the best locations for collectors to find undiscovered talent
who are yet to gain gallery representation.
The autumn 2012 fair saw a significant increase in sales as well as numerous artists being commissioned to
create new works by commercial and private benefactors. In keeping with these successes The Guardian
stated it was the place to “…bag a bargain” and Stylist Magazine commented it was a “…chance to pick up
the work of a future Young British Artist”.
The Other Art Fair selection committee for spring 2013 includes Turner Prize nominee Yinka Shonibare
MBE, art critic and prize-winning journalist Laura McLean-Ferris, and international curator and dealer Mila
Askarova. Indeed, since the fair’s inception in 2011 The Other Art Fair has developed from a platform for
London-based artists to attracting artists worldwide with applicants from France, Italy, Japan, Brazil, Puerto
Rico and beyond. This international focus is expected to grow in 2013 with artists from the Middle East and
Africa giving an added dimension to the already buzzing scene found at The Other Art Fair.
The inclusive atmosphere which the fair provides is further enhanced by a series of informative and fun
activities and entertainment. Seasoned fair-goers and art novices alike can enjoy also live music, film screenings and a cocktail bar.
Ryan Stanier comments “As this is our fourth edition of the fair, the caliber of artists is now particularly high.
We are matching this standard by launching a whole new look as well as some great new features. There will
be something for everyone – from ‘Kids Create’ to live bands playing in the bar. This year promises to be
very exciting for both exhibitors and visitors.”
Mo Coppoletta tattoos live at TOAF
Exclusively for The Other Art Fair, world renowned tattoo artist, Mo Coppoletta has created four brand new
designs that will be available to select visitors who would like an elite Mo Coppoletta tattoo designed and
inked live at the fair by the man himself. Each of the four new designs can also be bought as limited edition
prints at the fair.
At the inaugural launch in November 2011, the fair showcased the work of 80 of the UK’s best unrepresented
artists. Hosted at the Bargehouse on the South Bank, it was a great success, attracting 4,300 visitors over three
days. In May 2012 The Other Art Fair moved to Ambika P3 in Marylebone. After an overwhelming response
of over 400 applications from artists, the selection committee chose the best 90 to show their work, to an
audience that reached just over 7,000. In November 2012, 100 of the best emerging and unrepresented artists
gathered at the Ambika P3 for the third instalment of the fair. Sales totalled at £128,000 seeing a 7% increase
from its previous instalment in May.
Visitor Information
Venue Address: Ambika P3, University of Westminster, 35 Marylebone Road, London, NW1 5LS
Tube: Baker Street
Private View: Thursday 25th April 2013, 5pm - 9pm
Opening Hours: Friday 26th April 2013, 11am - 7pm
Saturday 27th April 2013, 11am - 7pm
Sunday 28th April 2013, 11am - 6pm
Entry: Tickets from £6 in advance http://www.theotherartfair.com/
For more information please contact Paget PR:
e: rachel@pagetpr.com
t: 020 7323 6963
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